Zaha Hadid Architects’ NFTism Exhibition at Art Basel Miami Sets a New Standard in Digital Architecture and the Metaverse | New



Image courtesy of Zaha Hadid Architects

As Art Basel Miami Beach draws to a close this weekend, the twin buzzwords of NFT and the Metaverse have echoed throughout the convention hall with the idea that the often rejected The digital art platform will invariably become a mainstay of the art fair as the critical acceptance of works and their medium continues to grow.

Ahead of this year’s render, many attendees and other interested observers were eager to see how the Big A architecture could meet the new mandate for metaverse spaces with storefront designs that offer actual locations to host and display blockchain technology. .

Image courtesy of Zaha Hadid Architects

Zaha Hadid Architects has taken over with a virtual gallery that houses a dynamic multi-artist exhibition that its curator compares, favorably, to a Trojan horse. The studio says its spatial design focuses on the user’s experience and interaction with each other, as well as the theatrical presentation of the virtual exhibit itself.

Image courtesy of Zaha Hadid Architects

The exhibition NFTism is organized by the impresario of the art market Kenny schachter, who has been a disproportionate supporter of the NFT movement since its shocking introduction to the world of high culture just a few months ago.

Image courtesy of Zaha Hadid Architects

Schachter’s presentation includes his own work as well as that of other artists and a selection of what he calls “hybrid furniture-sculptures” commissioned from the late architect and dating from their artistic collaboration and personal relationship of many. decades.

“Zaha was one of my closest friends and acquaintances, and we did a lot of projects together. I ordered many items from him. I have organized exhibitions for her. I wrote on it. So she was a very formidable force in my life and a close relationship, ”he told Archinect. “The metaverse is another metaphysical space, and in a way it’s like continuing my relationship with Zaha.”

Image courtesy of Zaha Hadid Architects

The curator explained that it is also a continuation of his work with ZHA director Patrik Schumacher, saying he should serve as a barometer for other architects, and saying he is now under pressure to physically secure his place. in the annals of art and the history of design.

“The fair ends tomorrow. My project, which has existed for the duration of the show, will come to an end. My job now is to find a permanent location to situate this space to ensure that this place has a life beyond the art fair and beyond my life – or Patrik’s.

Image courtesy of Zaha Hadid Architects

“I think it’s a model of how independent projects can thrive,” he concluded. “For me one of the most important parts of my entire career is teaching, learning and inspiring people, and I hope this project inspires other architects not to dismiss this. Fear of change is a human defense mechanism, so I hope people will be more open-minded and adopt such exercises. There should be as much innovation in the metaverse with as much quality as there is in the physical world. I hope this will exist as some kind of benchmark that will raise the bar towards this quality. ”

NFTism at Art Basel Miami Beach. Video courtesy of Zaha Hadid Architects.


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