The Las Vegas grocery store hid a stunning art gallery behind a refrigerator

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An “interdimensional” Nevada grocery store filled with stunning produce, alien portals and unexpected landscapes contains a 52,000 square foot art installation hidden behind a refrigerator door.

Shoppers in Las Vegas, Nevada discover the mysterious cooler leads to a maze of colorful patterns that have gone viral.

Omega Mart’s immersive exhibit gives customers access to a surreal world that’s unlocked with an employee card that each guest receives – without instructions.

“When I got to Las Vegas, I saw several advertisements from the airport and from social media,” said Steve Yalo, supermarket visitor from Long Island, New York.

An artistic production company created the exhibition. The surreal experience begins with a secret hallway hidden behind a refrigerator door.
@ steveyalo / Zenger

He was delighted by the experience that changed the mind.

“It’s not just a store. It’s an interactive art exhibit. Tickets cost $ 45 per person and in my opinion, it’s worth every penny. It truly is a unique experience. detail was fascinating, and everywhere I looked I found myself looking at a fascinating work of art. “

The mastermind behind the projects is Meow Wolf, an art production company that creates multimedia experiences to transport audiences to endless realms of wonder. According to the Omega Mart website, tickets are currently $ 55 for general admission.

Yalo posted a video of his experience on TikTok; it has millions of views.

“I didn’t expect this video to go viral. I might have expected a few thousand views because it’s an interesting place, but 3.5 million! I’ve never seen a video win so much exposure, ”he said.

Omega Mart includes 60 different visit environments. In total, 350 artists participated in its realization. The portal fridge contains “Omega sodas”, which don’t really exist. Neither of the alternate realities that guests see.

At the center of the experience is a mystery: Employee ID cards throw users into a mystery they can try to solve. Some spend 3 to 4 hours deciphering the case, the premise of which is that the owner of the grocery store has mysteriously disappeared.

Along the way, visitors see shelves mostly covered with fake packaging designed by children. However, you can buy “mammoth pieces”, “organic moth milk”, “salted nut-free peanuts” and “plausible-refusal laundry detergent”.

Las Vegas
f11photo / Getty Images

Piñatas depicting the Seven Deadly Sins – a grouping and classification of vices within Christian teachings – designed by artist Justin Favela, are also available for purchase.

“When you walk in it looks like a grocery store, but there are multiple passages to new areas and rooms, which I can only describe as fascinating interactive art installations,” Yalo said. “The attention to detail is amazing. You can spend hours reading the hilarious labels of all the particular products on the shelves.”

“This is not a typical art exhibit. There is actually a mission to accomplish and a full storyline to follow if you pay attention to it,” Yalo said.

Omega Mart’s sensory vibe is courtesy of Beach House, Brian Eno, Amon Tobin, Shrine, Android Jones, and other music and visual effects artists.

Most clients spend several hours walking around. Many plan annual tours to see additions, improvements, and new rooms added to the permanent exhibit.

The concept of Omega Mart was born in 2009, when artists created a pop-up grocery exhibit in a warehouse.

The current exhibit features a secret bar called Datamosh, with 48 seats. Finding it is a challenge: there are no directions or signs.

Omega market
A Las Vegas, Nevada grocery store called Omega Mart is actually an interactive art exhibit.
@ steveyalo / Zenger

Eight specialty cocktails are on the menu, including the surrealist “Orange Dream with liqueur andBlank Berry Bliss”. The concoction is made with The Real McCoy rum, Wolfberger Litchi, Calpico, peppercorns, lemon and basil seeds mixed in a pink pepper champagne syrup.

Meow Wolf says that a cocktail dubbed “The Source” is Omega Mart’s masterpiece, consisting of El Silencio Mezcal, Lillet Blanc, shiso, tarragon and lime. The drink is topped with a photo-worthy rosemary bubble filled with smoke

This story was provided to Newsweek by Zenger News.


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