Digital Roots Pop-Up Exhibit Launches in Hollywood


NFT and art lovers in LA are in for a treat! ART & NFT: digital roots is an exciting NFT pop-up exhibit taking place in West Hollywood on February 17-18. VerticalCrypto Art (VCA) is hosting the pop-up exhibit, featuring Rarible, in partnership with Whitewall, and powered by the Tezos blockchain.

The pop-up exhibition will feature 19 global artists and their work. Credit: VerticalCrypto Art

VerticalCrypto Art’s pop-up exhibition will explore the relationship between NFTs and digital art

ART & NFT: digital roots will explore the ways in which contemporary art is synonymous with digital art.

The event will begin on Thursday, February 17, with a private opening of the ephemeral exhibition. The first part of the event is a panel of speakers, which will be moderated by Holly Wood, Head of Creator Partnerships at Rarible.

Next, the exhibition at NeueHouse, West Hollywood will open to the public. The second day of the NFT pop-up exhibition will be open for 12 hours and will feature 19 different artists from around the world.

VerticalCrypto Art founder Micol Ap said of the NFT pop-up exhibition, “ART & NFT: The Digital Roots is an incredible opportunity to bring together these pioneering artists who excel in the digital realm and explore the impact of web3 on art. world.”

Notably, the pop-up exhibit also has an auction component. To explain, NFT’s ART & NFT: digital roots will be minted on the Tezos blockchain. Additionally, the auction will be conducted via VCA Auction and Rarible. The NFTs are all 1 on 1 and will be on sale from February 17 to February 23.

Not only that, but the VCA auction is also for a good cause. To explain, the auction will support a 12-week residency for artists and creators. This residency includes educational programs for native Metaverse skills and topics. In addition, it will serve as an incubator for new artists wishing to pursue their Web3 artistic career.

About the four companies teaming up for the exhibition

Vertical Cryptography Art is the main force behind the pop-up exhibition. Art curator Micol Ap founded the studio in 2020. VCA focuses on curating NFT fine art, digital art and new media. As a result, he seeks to spark conversations around art and the metaverse. It does this by curating content on its website, hosting auctions, and of course hosting exhibitions such as ART & NFT: digital roots.

Many will recognize Rare as one of the leading NFT marketplaces. The multi-channel platform offers NFT creators and collectors an easy way to buy, sell, trade and create NFTs. Rarible currently supports NFTs on Ethereum, Tezos, and Flow blockchains.

Tezos is a proof-of-stake blockchain that supports smart contracts, meaning it can host NFTs. Although it currently has a much smaller market share than Ethereum and Solana, it has a thriving ecosystem for NFTs. Not to mention the fact that more and more companies and NFT creators are choosing Tezos because of its much lower carbon footprint than Ethereum.

Finally, there is white wall, a media publication merging the worlds of bringing together the worlds of art, sustainability, Web3, design, fashion and luxury brands.

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